IT’SUGAR describes themselves as a “retailtainer”- a humous escape from everyday life. It is one of the biggest candy retail stores in the world and I was lucky enough to have spent 8 important years of their growth as their designer. When I started in 2008, there was only 3 locations. Fast forward 8 years, and there was over 100! I oversaw all things design such as: in-store environmental graphics, window display graphics, photoshoot campaign direction, email design, and so much more.